Short-form video sponsorships
Align your brand with 3-5 philosophy videos published weekly across YouTube and Instagram, averaging over 1 million views each.
Published by Big ThinkHosted by Jonny Thomson
Your brand, in front of 2 million thinkers
Big Think's Mini Philosophy with Jonny Thomson reaches millions across video, podcast, and newsletter. Launch integrated sponsorships that feel additive, not interruptive, in a brand-safe editorial environment.
Custom sponsorship packages tailored to your brand goals
What you get
Six ways to reach our audience
Mix and match formats across platforms for a single integrated campaign.
Podcast integrations
Integrate your brand into long-form conversations with leading thinkers, authors, and cultural voices.
Newsletter advertising
Reach 60,000+ engaged newsletter readers on Substack with weekly essays on philosophy, psychology, and modern life.
Custom editorial partnerships
Collaborate on bespoke editorial content that aligns your brand with ideas your audience already cares about.
Multi-platform campaigns
Launch integrated activations across video, podcast, newsletter, and social in one coordinated partnership.
Creator-led branded content
Work directly with Jonny Thomson on custom creator content that feels native to the Mini Philosophy voice and audience.
Why now
Most ad channels interrupt. We engage.
Brands struggle to reach intellectually curious audiences in environments that feel authentic. Mini Philosophy solves that.
The old way
- ×Ad environments optimized for interruption, not genuine engagement
- ×Hard to find brand-safe media with both mass reach and intellectual credibility
- ×Fragmented audiences across disconnected social, newsletter, podcast, and video platforms
- ×Educational content that is either too academic or too shallow for mainstream audiences
The Mini Philosophy way
- ✓Sponsorships designed to feel additive to the audience experience, not interruptive
- ✓Premium editorial environment backed by Big Think with mass reach and intellectual depth
- ✓Integrated cross-platform campaigns across YouTube, Instagram, Substack, and podcast in one partnership
- ✓Creator-led storytelling from a bestselling author who makes complex ideas accessible and engaging
Getting started
From first call to live campaign in three steps
A clear path from first step to measurable outcome.
Book a call
Tell us your brand goals, target audience, and timeline. We map your objectives to the right platforms and formats.
Choose your format mix
Select from video sponsorships, podcast integrations, newsletter ads, custom editorial, or multi-platform campaigns.
Go live
Jonny Thomson and the Big Think team produce and distribute your sponsored content across platforms to an audience that rewards substance.
2M+Followers across platforms
1M+Average views per video
60K+Newsletter readers
3-5New videos published weekly
Common questions
Sponsorship questions, answered
What is Mini Philosophy?+
Mini Philosophy is a philosophy-focused media property created by Jonny Thomson and published by Big Think that makes timeless ideas accessible and relevant for modern audiences.
Who is Jonny Thomson?+
Jonny Thomson is a bestselling author and one of the world's leading philosophy creators online, known for translating complex ideas into engaging and practical content. He is a former Oxford philosophy teacher whose books have been translated into 22 languages.
What platforms does Mini Philosophy publish on?+
Mini Philosophy publishes across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels.
What types of sponsorships are available?+
Available opportunities include podcast integrations, short-form video sponsorships, newsletter ads, custom editorial collaborations, creator-led branded content, and multi-platform campaigns.
What audience does Mini Philosophy reach?+
Mini Philosophy reaches highly educated, intellectually curious, self-improvement-oriented professionals who seek depth in a world of noise. They value lifelong learning, critical thinking, and meaningful work, and reward brands that respect their intelligence.
How large is the audience?+
The property reaches more than 2 million followers, averages over 1 million video views, and has more than 60,000 newsletter readers.
Can sponsors create custom campaigns?+
Yes. Sponsors can collaborate on custom creator-led campaigns, editorial partnerships, and integrated cross-platform activations tailored to their brand goals.
Is the content brand-safe?+
Yes. Mini Philosophy operates within Big Think's premium editorial ecosystem and focuses on thoughtful, educational, and culturally relevant content.
Take the next step
Ready to reach 2 million thinkers?
Book a call to explore sponsorship opportunities across video, podcast, newsletter, and custom editorial.
Book a call→